'the boulevard of creativity !...

'creativity is the state of mind, when you dont think... you just visualise 'different' things and have a good 'hand - mind' coordination !! '

whateva that meant to anyone.... i think people who are really creative and innovative need not always think out of the box, flashy, unconventional or colourful !!... creativity can come in a lot of forms and shapes.. and sometimes the most simplest and different things can be called creative !!...

i belong to this genre of " people with marketing in their blood" type !!... finances have never ever gone into my head.. and i am havin a ball studyin marketin as a specialisation in my final year of graduation ! !... atleast that creative side of me (howeva good or bad it mite be.. can be fully utilised.. and i can discover my hidden potentials !!..hehe)..

Last week was an amazing expereince of sitting at a rediffusion office and givin a creative brief to someone in the ad agency for AIESEC. I was just observin how that guy was observin and consumin all my blabbering.. and tryin to create a visual out of it !!>.. damn interestin !!..

well this post will be an attempt by me to put together some of the advertising creative works i have come across.... and a youtube video that i had uploaded... !!

1. Pepsi Vs Coke..(the killer !!)... when i saw this mail sent by Yousuf.. I was fascinated and overjoyed for 5 mins.. this is what you call aggresion and creativity at its best.. it may be false or smthin.. but who cares.. its a treat fot the marketing mind !!... here it goes:

Take a look at this hoarding by Pepsi. > > >This building is on TTK Road , Chennai.

Coca Cola has taken 2nd floor for their sales & marketing office and
recently fixed a board.
Two days later Pepsi put up a board in the same building where they
have no retail outlet...........
And this is how you have to market a product!!!


2. The 'Xecutive Launch !!'

This will be one of the closest things to my heart.. the magazine launch of our department... we had worked very hard for it... however bad printin quality it came out because of the carelessness of the printer... but we gave our best shot.. and this video was a dedication to the entire team who dreamt.. and made it possible !!... and await XMC !!... its becomin bigger !!...




3, Some other rocking ad designs... jus for your eyes !! :

















thats about it for today !!.

" in the maths of life.... a + is = solution to the problem..... so always + !!" (read.. positive attitude)

cheers

nik