the great Global Marketing MagiCproduct !- iPhone

" The first thing that you see in the newspapers this morning.... you switch on the TV and the news channel are covering it.... you go to the RSS feeds on your WebBrowser and its there all over the place... log on to Orkut, and there are communities on it... Read Blogs and people mention it there.... Go to the Maker's website and they have elaborate videos there.... Google Maps show the Q's outside shops in NY where people are waiting to buy it since 2 days!!.. its here, there, everywhere... Another one from Mr Steve "Apple" Jobs genius mind.. the iPhone !!"

So how does this post of mine contribute to the already Hyped (Over-Hyped) product of Apple. Well, I just want to throw light on the Marketing Aspects of the Phone from What i Gather from the web...

Here is what Lance Ulanoff writes on PC Magazine : " Product announcements typically occur only at key Mac-based shows, and there is little to no warning—from Apple—about what they'll be about. But that very lack of information creates a vacuum so strong that it steadily sucks in new faux information. And Apple's remarkable silent drum beats on "

So, how did Apple Manage such a Hype and Hoola about the iPhone, (like it always does with its other products).

Well, to view it from a LAY man's Eyes (and I am one for sure), the following are the points which Attract a person to the genius marketing of the iPhone...

• the Ps of Marketing : as any Big Company would do, Apple has specifically given emphasis to the Ps of Marketing,
  
• the Product has been designed and created keeping in mind the wants and needs of the people, its a Sleek Design, New muli Touch Screen, Stunning Graphics, Ipod, Photos, Internet, phone , all in 0ne !!.. well, the consumers did have such products in the market to choose from, but the way Apple positioned it, and compared it to the iPod ( a cult product), definately created the initial thrust for this great global hype...
• Promotion: Well, its everywhere, Blog, Podcasts, Websites, Newspapers, TV, I think the people up there in Space Station would also know about it !!... and this has been done very subtly!, no aggressive spending on different media at all... its just the curiosity of people and developers that have clicked as always for Apple. People are curious, they wanna know more, for the matter of fact, I, writing this Blog Article, also contributes to the Promotion of iPhone, but in a subtle way...
• Place, Price, Packaging, People - well, people do have doubts on the Price of the product, some do have an opinion its higly prices for a mobile phone. But thats the way it is, any product which is positioned as revolutionary has to be prices a notch up wrt the competition, thats when the unique premier value of the product would come in. I am sure the 2nd generation would be far lower,
• Buzzzzzzzzz.... : Well, there has been a tremendous buzz about the Phone in Markets and people all over the world, here is what John C. Dvorak Writes in his 'anti iPhone' post at PC world : " You talk football and the conversation switches to the iPhone. You talk baseball and the conversation switches to the iPhone. TV, movies, stock market, community theater—it all switches to the iPhone. "Yes, what about them Raiders? Many players will buy the iPhone, I bet. Yes. I think so. They will. They will have to, I think."I swear (though I have unsuccessfully tried taking pictures to prove it), when you look at these people closely, there is a spinning disk in each pupil that you can barely make out. It's like a spiral that turns and turns toward infinity. And, I can assure you, a hard slap won't help." Well thats the story everywhere !!
• Flaws: Well the phone does have potential flaws which consumers will have to notice :
• The Screen is unique, and i am sure, with rough usage, if it breaks (god forbid), we will have to pay an enormous price for it.
• Its just like any other PDA Phone in the end !!... so no matter how differently Apple positions it, people will definitely compare it with other phones around which are cheaper, so the Non Apple Cult will shun the IpHone even if they find small disadvantages.

So, whatever it might be, the juggernaut will begin to roll this evening when the Phone debuts in the USA. Its still a year to come to India, but I will watch out for it, and hope to write about it soon !!..

Cheers

Niks

Back.. Back Again.....

An Apt song for me - Guess who's back.. .back again.. Niks Back.. tell all !!

Lol, well, i am back from my self exile from the blogging world because of my Univ Exams, and now i can proudly say that I am now a deemed graduate !!.. This could mean the following :

1.I dont have to go to college again :( (it was so much fun)

2. Suddenly i feel a pressure on my shoulders, i have to contribute to the per capita income of the country !!

3. No meeting friends Every Single day.. everyone on their own way - bschools, jobs, etc etc... :(


4. Have to seriously build a career now !! (looking fwd to that !)

5. a new life starts.... a new beginning !!..


So, watch out for more posts !!.. right here.. right now !!

decent start....

Had my first university examination today, for the final year. Got off to a decent start today. Literally read only 27 pages for the exam and wrote a near 40 pages !!... Attempted 100 Marks....

Next is on wednesday  - Advertising and Sales Promotion - Not that difficult - should be a sweep !!

Congrats to Siddharth for getting through to DHL - Singapore - AIESEC Traineeship - Great news for the day. !!

Using Apple - Safari Browser on Windows - Works Brilliantly - May swtich brands !! - lets see, still evaluating, have discovered a few things for which I would prefer Mozilla.

Smallest Post getting over real fast :). .hehe..

Till Tommorow, will comment on the Steve Jobs Keynote for Leapord - Watch Out !

Cheers and Good Night - 

Niks

the Sweet feeling of joy :)

'Sometimes your joy is the source of your smile, but sometimes your smile can be the source of your joy.'

I dedicate this post to all the people who are smiling and are joyous because of things around them.....

my laptop shows me that i have 20 minutes of battery left, and i want to finish this post before it finishes, because i aint wanna be online too long, or Mr studies will get annoyed :(

Got a call yesteday from one of my best friend, his voice for sweeter than normal... there was a thump in his voice (just like the sony ad !, he is a music geek though), and i was wondering why was he calling up so many times, (he actually called up 3rice, and i coudnt speak to him as i was eating - my fav pastime!)... this guy had been waiting for this day since the last year.... he had toiled day and night for this.... with no success... he finally made it to a B-School !!... XIMB... one of the best in India.. and i was so happy for him.. it feels so nice when someone around you is full of joy and happiness, when a wait gets over, and a sense of achievement surrounds you...

Had the same feeling when some other friends got through top bschools, IIMA, XLRI, IIFT.. etc etc.. we are a golden batch for sure... and the joy was immense.... but there are people (like us :) ), who still await... who are still patient of something BIG to come our way (well, i am being greedy after the Google offer!), but still.... its always good to be not content, and explore other things.. in search of joy, ....

Anyways, its just a small post, dunno what it conveyed, but hope u liked it :)

cheers

Niks

Song of Life

The Winner is always part of the answer;
The Loser is always part of the problem.

The Winner always has a program;
The Loser always has an excuse.

The Winner says, "Let me do it for you";
The Loser says, "That is not my job".

The Winner sees an answer for every problem;
The Loser sees a problem for every answer.

The Winner says, "It may be difficult, but it is possible";
The Loser says, "It may be possible, but it is too difficult".

When a Winner makes a mistake, he says, "I was wrong";
When a Loser makes a mistake, he says, "It was not my fault".

A Winner makes commitments;
A Loser makes promises.

Winners have dreams;
Losers have schemes.

Winners say, "I must do something";
Losers say, "Something must be done".

Winners are a part of the team;
Losers are apart of the team.

Winners see the gain;
Losers see the pain.

Winners see the possibilities;
Losers see the problems.

Winners believe in win-win;
Losers believe for them to win some one has to lose.

Winners see the potential;
Losers see the past.

Winners are like thermostat;
Losers are like thermometers.

Winners choose what they say;
Losers say what they choose.

Winners use hard arguments but soft words;
Losers use soft arguments but hard words.

Winners stand firm on values but compromise on pretty things;
Losers stand firm on pretty things but compromise on values.

Winners make it happen;
Losers let it happen.

Dont have words to say after this... amazingly true - inspiring bit of words... Hope it inspired you :)

Cheers

Niks

Impossible is nothing !!

Good Morning !

Just received this ad today as an Email Attachment and liked it very much :). It fits well with the branding of Adidas as a company with a slogan of 'impossible is nothing' literally !

Watch how a man takes so many people on his shoulders, almost an impossible task, wearing adidas shoes, and taking people with him, shoes how a brand attracts a lot of people, and can people wearing the brand can achieve impossible tasks !..

i think the production of the ad could have been a little better, in terms of quality and delivery, like the apple ads maybe(piece of art they are !!)

Anyways, enjoy this ad !

the Face Off - Bill Gates and Steve Jobs Together !!

Hey People

I know my Blog is now sounding tooo much technical with some posts of Computing, Apple, Microsoft doing the rounds, but thats my mood right now... I am in the process of reading about technology, it surrounds our lives, i will buy a gadget soon :), i will be working in a gr8 company soon... so its all going on... so 4give me u non techie nerds.. but this posting is one of the greatest interviews i have seen, The Combined interview of one of the biggest rivals in the world - Bill Gates and Steve Jobs !!.. Remember the Get a Mac ads i posted, this is the real thing... just sit back, grab a cup of coffee and relax, and listen to 2 great entrepreneurs who changed the world (literally), its for those who love entrepreneurship, those who love innovation, those who love ideas !!!

Do watch all 12 videos.. the 1st one is a opening video they played b4 the interview, which has a history of their relationship and some gr8 historic footage of how they spoke about each other !!

I THANK the person who took the pain of uploading all these videos !!... thanks a ton whoever you are !!

Enjoy - do comment !!

The Future of Computing - Amazing !

Well, to start with , there will be two kinds of people reading this :

1. the Techie Geeks, who know everything thats going around this world about the development of technology - and hence can find it boring :(

2. The eager learners, who might find it amazingly exciting and a good read (like me :) )

I was browsing through the news channels today, and saw a news update, where a Polish Person, who was in Comma from the last 19 years, came back to life today !!... It was amazing to see that guy Surprised and Shocked at every development that he saw... cellphones, computers, gadgets etc etc...

Lot of us think that Computers are making us dumb day by day, and our ancestors were far better with their brains and the way they lived their lifestyle, atleast they werent this much dependent on Technology like our generation is. If you thought that Technology (especially computing) has changed the way we live life in the past 10 years.... hang on.....

God Forbid, but if one of us go into comma like that man in Poland and wake up 20 years later.. we might still be very very amazed and more shocked !!..

Picture this :

You go to a restaurant and finding there arent any waiters to take your order, its a sleek , techie restaurant, where your table is your waiter, cashier, consultant, shopping mall, computer, search engine, music player, movie player, etc etc etc... you just sit on the table, move your fingers through the 'touch screen' to view the menu - ON THE TABLE - which itself is a computer screen.... compare items, place an order, then surf the internet, buy stuff, download ringtones to your cell, charge ur cell, download music for ipod, click pics, and then after having your food, just place your credit card on the table and woooh, it accepts your payment, and you can 'dutch' it with ur frens on the same table !!..

Sounds very techie.. and unimaginable... hang on....

Trust me on this, i was sitting at a restaurant in kolkata, with my family and was telling them, that someday i would like to work on selling such a technology so that the whole eating expereince can become better.. and provide so much branding opportunity to the companies.. etc etc..

and today, sids asks me - do u know of microsoft surface ??.. and i was like.. NO.. what is it.. another aweful microsoft software !???...

and then i saw the stuff online. and i was floored !!

have a look at all this :::: and i wont say more !!... U decide.. the kind if possibilities it can open up.. the way this can change our lives.. !!

I mean it.. we are in the most exciting times to live on this planet... !!.. gear up people.. the world will change soon ;)

Watch these videos... sit back and relax !!:)